You don’t have to be a Hollywood studio or Netflix or Hulu or Amazon to have your own channel.” “They are creating thriving businesses online to go direct to their audience and customers. “People are building their own online video networks,” Sud said.
To help small businesses, Vimeo recently acquired Magisto, an artificial intelligence startup founded in Israel that makes editing and production tools for short-form videos. Transgender youth turn to YouTube for a safe space “But in five years, every small business should have a video strategy.” They’re trying to grow their business,” Sud said.
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“Small organizations desperately need to communicate with video but they have no idea how to do it. Yoga instructors and churches are working with Vimeo, for example.Ĭreating an online video strategy for small business Now, the next phase is small businesses needing to market and communicate with video for social media,” she said. “It used to be that video was for Hollywood studios and media professionals. She was promoted to CEO in 2017.Īfter she took over the top spot, she doubled down on Vimeo’s focus on helping creators make money from their videos - and that isn’t just about trying to help wannabe YouTube stars. (AMZN) and Time Warner, the predecessor company to what is now AT&T’s Sud joined Vimeo in 2014 as a director of marketing, following stints at both Amazon Vimeo reported revenue growth of nearly 25% in the first quarter and now has just under a million paying subscribers for its tools and services. It’s a strategy that’s paying off well for the company. (FB), Instagram, LinkedIn and other social media sites. “We now view YouTube as a partner, not a competitor,” she said, adding that the company also works with Twitter “What we offer to creators is the ability to have a successful video strategy,” Sud said. So she’s not concerned about traffic, viewing hours and other metrics that matter more to marketers. (GOOGL)’s YouTube and many other media sites. Sud said Vimeo does not make money from advertising like Google The challenge for Vimeo is getting potential customers to understand its business model. In 2017, the company abandoned plans to start its own subscription video on demand service and pivoted away from original content. (IAC) in 2006, is now taking advantage of the explosive growth in digital video through its video sharing, live event streaming, marketing and analytics tools. “That’s probably how most people think of Vimeo,” Sud said in a recent interview with CNN Business.īut the company, which was founded in 2004 and bought by internet conglomerate IAC “We were sort of the more indie, higher end, more artistic version of YouTube,” she said. Sud acknowledged that for most of the company’s history, Vimeo was a “viewing destination” like YouTube.
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The three publicly traded business software companies offer storage and collaboration tools for businesses. We really think of ourselves as a software-as-a-services company like a Slack, like a Dropbox, like a Zoom,” Sud said. “Today we do not view YouTube as a competitor. Vimeo CEO Anjali Sud really wants people to know that the online video company is no longer a competitor to YouTube.
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